In yet another sign Capital One is lightening up its marketing campaign featuring actor Samuel L. Jackson, the bank released a blooper reel of the current set of ads this week. Last year, the group One Million Moms organized a campaign to protest Jackson’s use of the word “damn” in an ad. Some people have too much free time. Capital One edited the ad, but maintained the ads were meant to communicate with customers in a “direct and humorous” way.
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Midsize banks are losing money on Apple Pay transactions, and the marketing value of their “partnership” with Apple is questionable, says Doug Brown, who leads the mobile strategy and product team at FIS. They will still participate, however, because they have to.
Apple Pay has had a spate of double charges related to Bank of America cardholders, but apparently it’s not really anyone’s fault.
Apple Pay is a marketing expense for banks, says an industry expert.
After using Apple Pay for a full day, I’m pretty impressed.
Bank Innovation has learned new details on a forthcoming Apple Pay loyalty program.
Much has been written about the onslaught of disruption facing the financial services industry. A few years ago, this was often taken as speculation and sensationalism. I think most now agree that this is a reality and a sign that the new normal will be quite unlike the past. What is not often […]
In case you forgot, Google still offers a mobile wallet, and it is still closing partnership deals.
GoBank, the mobile-first bank from Green Dot Corp., is now being rolled out across Walmart’s network of more than 4,000 stores. Pictured below are GoBank checking cards on the rack of prepaid cards located next to Walmart’s financial center, where customers can cash checks and pay bills, at a Walmart location inRead More
The Fear Factor on Ebola is over the top right now. We are spending countless hours in the media analyzing footage of health workers, figuring out how a nurse in Texas contracted the disease despite strict quarantine procedures, and debating over whether to travel on aircraft. In all of thisRead More
Megabanks—with their larger technology budgets and access to more resources—can afford to offer a lot of different products and services to a lot of different markets. Community banks simply can’t afford to spread themselves too thin.