Banking Ads Infiltrate Yahoo’s RSS Feeds

  • JJ Hornblass
  • April 6, 2010
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RSS feeds, those digital pipelines into reams of content, were traditionally an ad-less domain where web surfers could user “readers” to access news stories and the like in a standardized format and without many ads.

Yahoo has ended that.
The web services provider has allowed ads into its RSS feeds, and banks are leading the charge. Here’s how a Citibusiness RSS ad looks like:

A last bastion void of advertising has fallen. On some level, I’m surprised that banks are first-movers in RSS advertising, considering that there is the remote potential that some RSS might react negatively to the advertising invasion. Could it be — gasp! — banks are ahead of the curve on this? (I won’t answer that one.)

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JJ started the first iteration of Bank Innovation back in 2007, and has been working on it ever since. He also serves as President & Chief Executive Officer of Royal Media, Bank Innovation’s parent. He founded Royal in 1995 and oversees all aspects of the New York-based diversified media company. Prior to forming Royal, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He was also a Fellow at the University of Wisconsin-Madison Graduate School of Banking. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K, the first race he ever ran with his daughters. He can be reached at or 212-564-8972.

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