SAN DIEGO – Emerging Payments Conference
Mark Beccue from ABI shows how the industry is calculating sales forecast on Google Wallet using QSRs as an example:
- 1 of 4 americans visit a QSR each day
- Total QSR sales $163b annually
- 36.6 billions txs annually
- Avg purchase $4.45
So 100,000 of the 400,000 Sprint Nexus S users will visit a QSR each day spending a total of $445K/day or $162mm per year. If Google Wallet gets 30% share that equals $48.6mm per year in QSRs in 2012. Assuming of course all QSRs sign up which is unlikely, at least in the short term.