PerkStreet Financial to Debut PFM Tools

  • Mary Wisniewski
  • January 18, 2012
  • 0

PerkStreet Financial Inc., a checking account with rewards debit card provider, will launch during the first half of 2012 budgeting tools and personal finance courses that tie directly into customers’ accounts, Bank Innovation has learned.

To incentivize consumers to use the tools, Chief Executive and Founder Dan O’Malley of the virtual bank says consumers will be rewarded when they use PFM services, tying the budgeting tools to PerkStreet’s rewards platform.

“We’re really excited about the new products we’re launching the first half of this year,” says O’Malley. “Over the next six months, we will define and show what PerkStreet will all be about.”

O’Malley will be speaking at the upcoming Bank Innovation 2012 to discuss and debate what it means to be a bank and where his enterprise is headed. The session will take place at March 28th at 9 a.m. PST.

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Mary joined the Bank Innovation team in 2011 and serves as its editor, blogger and content curator. She covers the commerce, fintech and small business beats. She also oversees RMG’s custom publications, manages the freelancing team and contributes stories for the media company’s print publications. Prior to working at RMG, Mary was the fashion editor at National Jeweler magazine, where she contributed, among other things, coverage of international jewelry shows, Fashion Week, rising gold prices, bloody Burmese gemstones and a Bill Clinton watch junket. Her written work has also appeared in Cracked, Billboard and a number of fashion blogs and business publications. Mary has a BA in Journalism from Pepperdine University in Malibu. She grew up on a dirt road in the suburbs of Detroit and currently lives in New York with two roommates, a record player, an espresso machine and a toy poodle. Mary is endlessly curious and follows anything that grabs her. Current interests include literature, anthropology, travel, essays and fashion. She is fond of good conversation, oceans, startups, dandyism, coffee, cemeteries, Cat Stevens, Gregor von Rezzori, Oscar Wilde and Gidget.

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