Monitise Makes Good Match with Clairmail

  • Mary Wisniewski
  • March 26, 2012
  • 1

Two is better than one, especially when the companies come from different regions.

That’s the effective message Bank Innovation got from industry players considering the plan for U.K.-based mobile payment technology provider Monitise to buy U.S. mobile banking provider Clairmail Inc. for $173 million. The deal is subject to regulatory and shareholder approvals.

Industry analysts tell Bank Innovation that the purchase will be welcome news to U.S. banks, as financial institutions have much to gain from the development; the most notable of which is that Monitise boasts existing strategic relationships with Visa Inc. and FIS, a core banking provider giant.

“It seems like a big development,” Aaron McPherson, practice director of financial services at IDC Financial Insights, tells Bank Innovation. “Combining the [companies] gives them more scale, which is always good in an emerging market. You want this to happen.”

The combined companies reportedly will serve 13 million customers globally across four continents. According to the companies, a third of the 50 largest financial institutions in North America have chosen the companies’ services, as have hundreds of small and medium-sized financial institutions.

Since both vendors provide private-label services, the acquisition underscores the trend toward third parties running key banking services on behalf of the financial institutions.

“[We’re] making inroads into having more of a standardized account transfer system for banks,” McPherson says.

Though it’s still early in the deal, the two are a good match because of their complimentary product lines, David Albertazzi, senior analyst at Aite Group, tells Bank Innovation.

“This should be good news to banks,” Albertazzi says. “From a banking client standpoint, it means potentially more resources by combining the two companies.”

Plus, Monitise boasts “great experience” with mobile payments and mobile commerce, says Albertazzi. “There’s an opportunity to bring its experience into the U.S. market.”

Others concur.

As the U.S. is not the most vibrant playground for mobile payments and banking developments, Clairmail should be able to glean valuable lessons from Monitise’s experiences abroad, says Sam Maule, manager at Carlisle & Gallagher Consulting Group.

“We have to be educated on the value of mobile,” says Maule, of the U.S. market.

The verdict of which mobile payments player will win America’s over heart is still very much unknown. The new Monetise-Clairmail venture is just one potential victor.

“You will have a couple of solutions that rise to the top,” says Maule. “Mobile payments is a tough nut to crack.”

Plus, before the combined companies could offer a meaningful mobile payments product in the U.S., they first must win over merchants, says David True, executive vice president of MCAWorks, a marketing consulting firm.

“You have to get merchants on board,” says True. “That’s what missing from the vast majority of solutions.”

Regardless, expect more consolidation in mobile banking.

“Consolidations and partnerships are new normal,” Carlisle & Gallagher’s Maule says.

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Mary joined the Bank Innovation team in 2011 and serves as its editor, blogger and content curator. She covers the commerce, fintech and small business beats. She also oversees RMG’s custom publications, manages the freelancing team and contributes stories for the media company’s print publications. Prior to working at RMG, Mary was the fashion editor at National Jeweler magazine, where she contributed, among other things, coverage of international jewelry shows, Fashion Week, rising gold prices, bloody Burmese gemstones and a Bill Clinton watch junket. Her written work has also appeared in Cracked, Billboard and a number of fashion blogs and business publications. Mary has a BA in Journalism from Pepperdine University in Malibu. She grew up on a dirt road in the suburbs of Detroit and currently lives in New York with two roommates, a record player, an espresso machine and a toy poodle. Mary is endlessly curious and follows anything that grabs her. Current interests include literature, anthropology, travel, essays and fashion. She is fond of good conversation, oceans, startups, dandyism, coffee, cemeteries, Cat Stevens, Gregor von Rezzori, Oscar Wilde and Gidget.

One thought on “Monitise Makes Good Match with Clairmail

  1. Interestingly, none of those mentioned in my post this morning are part of the official transition team. Here’s the formal announcement of the transition team:

    For the past several months, a board of advisors has been informally planning for a possible presidential transition. Among the many projects undertaken by the transition board have been detailed analyses of previous transition efforts, policy statements made during the campaign, and the workings of federal government agencies, and priority positions that must be filled by the incoming administration.

    With Barack Obama and Joe Biden’s election, this planning process will be now be formally organized as the Obama-Biden Transition Project, a 501(c)(4) organization to ensure a smooth transition from one administration to the next. The work of this entity will be overseen by three co-chairs: John Podesta, Valerie Jarrett, and Pete Rouse.

    The co-chairs will be assisted by an advisory board comprised of individuals with significant private and public sector experience: Carol Browner, William Daley, Christopher Edley, Michael Froman, Julius Genachowski, Donald Gips, Governor Janet Napolitano, Federico Peña, Susan Rice, Sonal Shah, Mark Gitenstein, and Ted Kaufman. Gitenstein and Kaufman will serve as co-chairs of Vice President-elect Biden’s transition team.

    Supervising the day-to-day activities of the transition will be:

    Transition Senior Staff:

    Chris Lu – Executive Director

    Dan Pfeiffer – Communications Director

    Stephanie Cutter – Chief Spokesperson

    Cassandra Butts – General Counsel

    Jim Messina – Personnel Director

    Patrick Gaspard – Associate Personnel Director

    Christine Varney – Personnel Counsel

    Melody Barnes – Co-Director of Agency Review

    Lisa Brown – Co-Director of Agency Review

    Phil Schiliro – Director of Congressional Relations

    Michael Strautmanis – Director of Public Liaison and Intergovernmental Affairs

    Katy Kale – Director of Operations

    Brad Kiley – Director of Operations

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