WASHINGTON, D.C. — What was the scuttlebutt at this week’s BAI Retail Delivery conference here? We spotted three, and we’ve got them in this week’s edition of Bank Innovation TV!
Tags: bai retail delivery, mediated service, RDC, Underbanked
Posted on October 11, 2012 at 3:35 pm under Bank Innovation TV, Cards, Commerce, Compliance, Exclusive, Innovations, Lending, Marketing, Mobile, Online, Payments, Retail, Risk, Technology, Videos. Follow this entry via RSS 2.0.
Thanks to Ron Shevlin, who questioned the 3 out of 4 figure. Ron is right. My source for the 3 out of 4 figure tells me that the number came from an Alix Parners study that identifies mobile RDC (“mobile” used here to distinguish from desktop RDC) as the biggest mobile driver of bank switchers. The study actually says that of the 65% of bank customers who are “at least somewhat likely” to switch banks, mobile RDC is the biggest driver. Mea culpa.