Comments on: Delusions Of Relevance http://bankinnovation.net/2012/10/delusions-of-relevance/ Exploring the Future of Bank Customer Experience Thu, 23 May 2013 18:16:29 +0000 hourly 1 By: Andrew Burden http://bankinnovation.net/2012/10/delusions-of-relevance/comment-page-1/#comment-991 Andrew Burden Wed, 24 Oct 2012 15:37:14 +0000 http://snarketing2dot0.com/?p=8372#comment-991 Totally agree — I use online shopping sites like the big rainforest related one and, aside from a few work/gadget things, mostly get presents for other people on it — gran, mum, wife, my kids, so the recommendations I am pushed are a mish mash of things that once upon a time were relevant 1 or 2 days out of 365. In the case of buying stuff for the kids, the rate of change from baby / toddler / pre school / etc means some highly unfashionable stuff chucked at me.

For the mobile retail side of things the location and track aspects could be useful — but I can’t help thinking it would suffer from the same problem as the online stuff — a mish mash of things that would get in the way of my day to day activity. I can imagine walking past stores and getting pinged to my smartphone by retailers – like walking through some kind of low-rent version of minority report.

Could all this spell the end of day dreaming? Then where would ideas for grateful dead cover bands spring from?

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