When B. Joseph Pine II and James Gilmore wrote a book called “The Experience Economy,” they built on the work of Alvin Toffler (“Future Shock”) and others on the value of creating experiences. They cited Disney, Starbucks, Nordstrom and other leading brands as examples. Pine and Gilmore argue– and I agree– that our economy has [...]
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Original Post: http://jpnicols.com/2013/02/21/reimagining-bank-product-design-in-the-experience-economy/
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