10 Coolest Brands in Banking 2013

  • JJ Hornblass
  • March 6, 2013
  • 4

shutterstock_106774598What’s cool to you? Is it a great movie, a hip restaurant, a spanking new outfit?

To us, cool is winning. Cool is being on the game to such a degree that everyone or everything else looks slow. Like frozen maple syrup.

There’s plenty of cool in banking these days, and that’s largely because that factory of business cool, Silicon Valley, figured out a couple of years ago that cool also means money. Lots of money. And there is lots of money in banking.

As we did last year, we’ve put together a list of the 10 Coolest Brands in Banking today. Some you know. Some you might not. Some you will wonder why we put them on the list at all. But the thread that ties them together is that they are cool. Like hot syrup.

To be clear, we are not listing the “most valuable” brands or the “best” brands. We are simply identifying the brands that have the greatest cool factor today. You want to know our methodology? We don’t have any. That’s what makes the brands cool. They just “feel” cool to us. You don’t like our methodology? We welcome your suggestions. As long as they are cool.


Join us at Bank Innovation 2013 on March 18-19. Click here for details.

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JJ started the first iteration of Bank Innovation back in 2007, and has been working on it ever since. He also serves as President & Chief Executive Officer of Royal Media, Bank Innovation’s parent. He founded Royal in 1995 and oversees all aspects of the New York-based diversified media company. Prior to forming Royal, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He was also a Fellow at the University of Wisconsin-Madison Graduate School of Banking. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K, the first race he ever ran with his daughters. He can be reached at hornblass@gmail.com or 212-564-8972.

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