Charles Barkley & Capital One Pitch March Madness

  • Philip Ryan
  • March 7, 2013
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Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec Baldwin mixing it up with NBA great-turned-commentator Charles Barkley. More videos are available for view on Capital One’s YouTube channel.

[UPDATE: Capital One has taken down this video, as of 12:03 PM ET. We have asked the bank for comment.]

[UPDATE 2: No comment yet, but the ad is back up as of 1:37 PM ET.]

Capital One’s Scott Zimmer will be among the stellar speakers at this year’s Bank Innovation 2013 on March 18-19 in San Francisco. To attend, visit

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Philip Ryan is Senior Editor of Bank Innovation and Senior Director of INV Fintech. He began covering financial services in 2012 and has more than 15 years' experience in online journalism. He can be reached at

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