Charles Barkley & Capital One Pitch March Madness

  • Philip Ryan
  • March 7, 2013
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Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec Baldwin mixing it up with NBA great-turned-commentator Charles Barkley. More videos are available for view on Capital One’s YouTube channel.

[UPDATE: Capital One has taken down this video, as of 12:03 PM ET. We have asked the bank for comment.]

[UPDATE 2: No comment yet, but the ad is back up as of 1:37 PM ET.]

Capital One’s Scott Zimmer will be among the stellar speakers at this year’s Bank Innovation 2013 on March 18-19 in San Francisco. To attend, visit

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Philip Ryan is Associate Editor of Bank Innovation. He worked as a web developer for the Fund for the City of New York for six years, and was an HTML developer at Ocean-7 Development back in the go-go ’90s. He has more than 15 years' experience in online journalism. He can be reached at

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