After Deal With BBVA, Will Simple Abandon The Bancorp?

  • Philip Ryan
  • February 20, 2014
  • 1

simple_logoWhat is in store for the bank behind banking startup Simple?

Simple was acquired today by BBVA, Spain’s second-largest bank, for a reported $117 million. The deposit of Simple’s 100,000 customers, however, are held by The Bancorp. So what will happen to Simple’s Bancorp relationship now that Simple is a part of BBVA?

Josh Reich, Simple’s CEO, in part, addressed The Bancorp relationship in his blog post on the deal:

For the time being, customer accounts will remain at The Bancorp Bank, our current banking partner. Bancorp has been a fantastic partner providing us with a platform to grow from two guys working out of a basement into the thriving business we are today. We are grateful to the entire Bancorp team for their support over the years and we are excited to work with them through this next chapter.

The key phrase here, in our view, is “for the time being.”

The Bancorp also formerly held funds for Moven, another banking startup that is often compared to Simple. While Simple does not appear to be The Bancorp’s largest client, it has arguably been its highest-profile customer. For the time being.

Learn more about what’s next in banking at Bank Innovation 2014 on March 3-4 in Seattle. Request an invitation here.

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Philip Ryan is Senior Editor of Bank Innovation and Senior Director of INV Fintech. He began covering financial services in 2012 and has more than 15 years' experience in online journalism. He can be reached at

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One thought on “After Deal With BBVA, Will Simple Abandon The Bancorp?

  1. Moven’s deposits are held at CBW of Kansas.

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