Content Marketing = Content plus Strategy

  • Gavin James
  • June 19, 2014
  • 0

Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of a good content marketing program. It’s an effective tactic, especially as traditional advertising is losing ground in the battle for consumer attention. To help ensure you connect with your target audience, you’ll need to offer […]

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