Measuring customer experience: Why Net Promoter Score is not enough

  • Steven Ramirez
  • July 3, 2014
  • 0

Measuring customer satisfaction is a great first step toward understanding your customers. But it’s rarely enough to drive real business growth or learn how to differentiate your brand. Many businesses rely on the Net Promoter Score (NPS), a simple metric to gauge customer satisfaction based on whether people would recommend the company. NPS may be […]

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