Have you seen the latest IBM Banking video?
We’re guessing the answer is no, because the latest video only has 56 views (and we watched it a few times.)
Here it is:
The video is a pitch aimed at banks, and was released the day before Thanksgiving. The marketing video has strong production values, but not much concrete information. The video below, on the other hand, is a demo of IBM’s banking platform, and was put out by Steve Visconti, IBM North America business unit executive.
This video walks viewers through a digital bank implementation running on IBM’s digital experience platform. It strikes us as a superior presentation — but it was released Nov. 10 and had only 36 views at post time.
IBM is clearly investing time and money in its banking efforts, but promoting its YouTube views does not seem to be a priority.
While many financial services professions were at Money 20/20 in LasVegas last October, I was a few hotels away at the IBM Insight conferences. I spent a lot of time with the various banking teams. The information shows very little as to what they were showing at the conference or the products and services they were building for their customers. They have fully integrated all their data analytical tools to create superior risk platforms, they showed how they integrated their Watson cognitive computing platform to help banks, their API platform management tools and much more. They even showed a rough prototype of a cash management analytical tool for bank customers to alert them when they might overdraw an account in the near future. I was pleasantly surprised as to their technical capabilities.
Thanks for the insight, David! It will be great to see some of this stuff in action.