Coolest Brands 2016: Digital Asset Holdings

Making Blockchain Boom

  • JJ Hornblass
  • February 16, 2016
  • 3

© Can Stock Photo Inc. / sirosiroIt is interesting to note that globally there has been something of a systematic crackdown on bitcoin. The enforcement actions here and there amount to a collective thumb on the digital currency. Which is yet another reason why it is noteworthy to see blockchain become so unabashedly hot in fintech today. To some, blockchain is the cure-all for seemingly every trading inefficiency, well, anywhere.

With the jolt of a rocket launch, Digital Asset Holdings LLC, founded in 2014, has become the go-to startup for the Age of Blockchain over the last couple of months. Heck, when Goldman Sachs makes an investment in the very startup that can perhaps trim some of the inefficiencies the investment bank perpetrates, as GS did earlier this month, that’s something. Even Bank Innovation has been pinged by investors trying to figure out a way in. (HyperLedger, one of the companies Digital Asset acquired to establish its base of technology demo-ed at Bank Innovation’s 2015 Seattle event.)

And it is not just the company that has become synonymous with blockchain. Blythe Masters, its CEO, is suddenly making news any time she says anything about blockchain. Just the other day, Reuters ran an article with the headline, “Blockchain initiative is drawing in regulators, says Blythe Masters.” Well, if Blythe Masters says it …

All this makes Digital Asset Holdings hypercool right now. The company has an important try with ASX, the Australian stock exchange, and if the startup can successfully use its blockchain technology to facilitate ASX trades, there is no limit to where Digital Asset Holdings can go. Think of it as stage two of its rocket launch.

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JJ started the first iteration of Bank Innovation back in 2007, and has been working on it ever since. He also serves as President & Chief Executive Officer of Royal Media, Bank Innovation’s parent. He founded Royal in 1995 and oversees all aspects of the New York-based diversified media company. Prior to forming Royal, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He was also a Fellow at the University of Wisconsin-Madison Graduate School of Banking. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K, the first race he ever ran with his daughters. He can be reached at or 212-564-8972.

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Making Blockchain Boom

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