Notarize Launches Today with One of the Funniest Demo Vids Ever [VIDEO]

  • JJ Hornblass
  • February 4, 2016
  • 0

The fact that the demo video is hysterically funny actually masks the fact that Notarize, which launches today, is actually a great new app in the wildly sleepy (dare I say, pathetically sleepy?) world of, you guessed it, notary publics. Because of a state law passed in 2011 — watch the video to learn the state — digital notarization is now a reality. And Notarize, a startup backed by VC firm Polaris Partners, has launched an app to popularize it. To say this app has fintech implications might be the understatement of the decade.

Enjoy the video; thumbs-up the app.

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JJ started the first iteration of Bank Innovation back in 2007, and has been working on it ever since. He also serves as President & Chief Executive Officer of Royal Media, Bank Innovation’s parent. He founded Royal in 1995 and oversees all aspects of the New York-based diversified media company. Prior to forming Royal, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He was also a Fellow at the University of Wisconsin-Madison Graduate School of Banking. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K, the first race he ever ran with his daughters. He can be reached at or 212-564-8972.

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