ANZ Unveils Hysterical ‘Pay by Bum’ Series of Ads [VIDEO]

  • JJ Hornblass
  • June 6, 2016
  • 1

Playing off “fanny pay” humor, ANZ, the New Zealand bank, dropped three new “pay by whatever” ads yesterday that are just hysterical.

The series urges consumers to “pay using your phone with ANZ,” and each ad shows an, er, unconventional way to use a phone for payment. The idea is to convince consumers that “You’ll be taking it for granted in no time.” Interestingly, one ad showcases contactless payments while the cellular network is already engaged.

Here are the ads, which we are nominating for a Top Banking Ad of 2016 award.

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JJ started the first iteration of Bank Innovation back in 2007, and has been working on it ever since. He also serves as President & Chief Executive Officer of Royal Media, Bank Innovation’s parent. He founded Royal in 1995 and oversees all aspects of the New York-based diversified media company. Prior to forming Royal, JJ was on the editorial staff of American Banker, the daily newspaper, and worked as an editor of a business magazine in Hong Kong. As a reporter and editor, he has won journalism awards from the National Press Foundation, Newsletter & Electronic Publishers Foundation, and the Reader’s Digest Foundation. He has a BS in Economics from Yeshiva University and a Master’s from the Columbia University Graduate School of Journalism. He was also a Fellow at the University of Wisconsin-Madison Graduate School of Banking. He lives in New York City with his wife, two daughters, and son. He counts among his accomplishments one New York City Marathon, two New York City Triathlons and the 2010 Father’s Day 5K, the first race he ever ran with his daughters. He can be reached at hornblass@gmail.com or 212-564-8972.

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