Yodlee’s Wealth Management Focus Involves Some Robos

canstockphoto33425940Wealth management will be the focus for Yodlee this year, and robo-advisory may well be a part of it.

Yodlee has said before that the acquisition by Envestnet created an opportunity for the data aggregator to dive into the wealth management space. It is now a part of a larger roadmap, John Bird, director of product marketing, told Bank Innovation, which also involves increasing investor engagement through digital channels.

We are looking to couple the tech from Yodlee with Envestnet, with a full 360 degree integration. We are still in early stages, but want to provide the type of detailed wealth management services that up and coming generations essentially expect.

Robo-advisory is a growing service that’s extraordinarily valuable for the asset management space, and Yodlee will enable “some robo-features soon, but taking a rather multi-generational approach,” Bird said.

At an earnings call last month, CEO Anil Arora emphasized that Yodlee is still in the “early stages of the game.”

I think we’re all now going into a phase where expectations are raised, standards are raised, and the opportunity that’s created for advisors is much greater in terms of what services, and planning and advice, and personal financial management and other tools we can provide to an advisor’s client.

So, it’s a massive opportunity. I think we’re in the very very early, early stages of pursuing this opportunity.

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