The Rise of the Overbanked [INFOGRAPHIC]

We’ve all heard of the underbanked, though the term has somewhat fallen out of fashion since the underbanked usually have bank accounts and simply choose to use alternative services. Maybe they should be called the #otherbanked? But the overbanked — those with multiple accounts — are a different matter. They are also a challenge for banks to serve. it is difficult to know which accounts your customer may have where. Nomis, which specializes in optimizing pricing for accounts, lays it out in the infographic below.

Nomis_overbanked

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Philip Ryan is Senior Editor of Bank Innovation and Senior Director of INV Fintech. He began covering financial services in 2012 and has more than 15 years' experience in online journalism, which makes him quite old. He can be reached at pryan@royalmedia.com.

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