IBM Launches Mobile Payments Platform, IBM Pay

  • Philip Ryan
  • October 26, 2016
  • 2

IBM is probably not the name you expected to see in front of the latest’Pay,’ but Big Blue is indeed wading into mobile payments. The newest form of mobile payment was introduced yesterday at Money20/20 in Las Vegas, and its selling point does not seem to be convenience so much as discounts and loyalty. This is tricky to accomplish, and IBM doesn’t make phones — an iPhone is shown in the video below — so its take is a bit different than Apple’s or Google’s. Also part of the solution is Watson, IBM’s proprietary cognitive system, or if you prefer, artificial intelligence. Does Watson find the best deals? Or know which card to use?

It’s unclear. In any case, the system lets merchants “integrate branded mobile payments on any channel with your existing loyalty and rewards programs.”

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Philip Ryan is Senior Editor of Bank Innovation and Senior Director of INV Fintech. He began covering financial services in 2012 and has more than 15 years' experience in online journalism. He can be reached at pryan@royalmedia.com.

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