Black Friday Mobile Sales Surpass $1.2 Billion

canstockphoto4058336It’s #CyberMonday, but many shoppers already had a chance to put their mobile shopping skills to good use.

In fact, for the first time in history, Black Friday drove $1.2 billion in mobile revenue, a 33% growth compared to last year, according to data from Adobe Systems Inc.

Overall, online sales for both Thanksgiving and Black Friday totaled at $5.3 billion, an 18% increase compared to 2015. Thanksgiving accounted for $1.9 billion of all the online action, while Black Friday made up the remaining $3.3 billion. Adobe gathered its data from an aggregated pool of 22.6 billion website visits, which cover 80% of all online transactions for the top 100 U.S. retailers, the company said.

Lego sets, iPads and TVs were among the bestsellers this season. Retailers “that have invested in mobile, email and social have seen 30% more sales on average and 25% higher average order values,” Adobe suggests. The average order value on smartphones stood at $142 for iOS devices, and at $130 for Androids.

And if the past weekend is any indication, we should expect even more record-setting mobile action after today. Adobe previously predicted Cyber Monday to be “the largest day ever” for online shopping this year, set to hit the $3.36 billion mark. Black Friday has already surpassed the company’s expectations of $3.05 billion (coming in at $3.34 billion), so it’s safe to assume that mobile shopping should hit a new mark by the end of today.

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