Want Mobile Banking Users? Eliminate the Login

  • Grace Noto
  • March 30, 2017
  • 0

Users will access their mobile and online banking accounts more frequently, even twice as often, if they don’t actually have to complete the login process.

According to the most recent Monkey Insights report, released today by Malauzai Software, “quick balance” end users—meaning those utilizing a mode which allows them to see their balances without having to enter their password and ID—access their online accounts 36 times per month.

This is in contrast to the 18 times per month for smartphone end users not using quick balance mode, as well as the 8 times a month that regular desktop users access their accounts.

Users of an iPad tablet were at the lower end of the scale, with an average of 7.5 logins per month—which is actually quite robust considering that these users are only 3% of the total mobile and online banking users surveyed for this report.

In this report Malauzai analyzed the logins of 690,000 mobile and online banking users for the month of February.

According to the report, users are also more likely to spend more money per transaction if they are buying through a larger device; users move 250% higher values of money from an iPad or a desktop computer than from a smaller device like a smartphone.

The full report can be accessed here.

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