Melanie Friedrichs

Originally posted by Melanie Friedrichs on blog.andera.com. Follow us on twitter @AnderaInc. In person, identity verification is easy. Ask for a photo ID, check to make sure the hair is the same color and the age looks right, shine it under a purple light if you want to be extra sure it’s real.  Online,...
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Originally posted by Sy Phul on blog.andera.com. Follow us on twitter @AnderaInc. A couple of weeks ago I wrote a short post about my experience working as an ethical hacker before I came to Andera.  During that time, I infiltrated a financial institution using social engineering techniques, gaining me access to customer information. Although I don’t...
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Originally posted by Melanie Friedrichs on The Andera Blog. Follow us on twitter @AnderaInc. Everyone in retail banking today talks a lot about “customer experience,” but usually, we don’t specify exactly what we mean.  In reality, customer experience can mean many different things, and the exact definition depends on who you want your institution to be. ...
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Originally posted by Melanie Friedrichs on The Andera Blog. Follow us on twitter @AnderaInc. On June 13th Andera will be hosting a webinar with JP Nicols called “What About the Overbanked? Attracting Affluent Customers in a Digital Age.”  (I’ve seen the slides and I think it will be a great presentation- you can register here). JP talks often...
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  I know what you’re thinking.  Here comes another 500 words of blather about a concept that has been so worked over it’s become nearly meaningless. Don’t worry; I’m not going to pretend that I have anything useful to say about big data. Instead I’m going to summarize the ideas of someone who I...
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Originally posted by Sy Phul on The Andera Blog. Follow us on twitter @AnderaInc. Before I joined Andera as the Director of Information Security, I led a team of 30+ security experts for a very well-known security company for over seven years, and before that I worked as a security consultant to two other firms.  I...
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Originally posted by Landgon Andrews from Pannos Winzeler Marketing on The Andera Blog. Follow us on twitter @AnderaInc. Increasingly customers start their search for new financial relationships online. So today, when community financial institutions are looking for new customers they are also starting their marketing online.  This has raised the visibility of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in the...
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Also known as the 80-20 rule, the Pareto principle says that, for many cases, about 80% of the effects come from 20% of the causes. I think that the Pareto principle applies to user experience in financial services in at least three ways: 1) 80% of users use 20% of use cases Trick question: when users...
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Originally posted by Melanie Friedrichs on The Andera Blog. Follow us on twitter@AnderaInc. Like many of my coworkers and peers, when I want to listen to music at work I usually tune into Pandora’s free internet radio.  A few days ago while I was changing stations I noticed an unusual advertisement: BankNewport is an Andera client, so I...
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Originally posted by Melanie Friedrichs on The Andera Blog. Follow us on twitter@AnderaInc. It’s starting to feel like spring, but only a month ago the northeast was buried under a record breaking amount of snow  On the day of the blizzard almost all businesses shut down, and Rhode Island even threatened to fine anyone caught driving after...
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