Should/can a bank get involved in Pokemon Go? With news that McDonalds is the launch partner in Japan, that is an interesting question. However, at this point, no, for 2 reasons:
1. Pokemon Go is the burn-bright flash in a pan that will be overtaken by better and longer living options in the future (think MySpace/Facebook). By the time Banks can engage through the app, it will be past its prime and in decline
2. Pokemon Go is inherently social and that is how some like McDonalds can leverage engagement. It make sense to drive people to a restaurant/park/etc to activate the space … and spend money on food/drink/etc. Driving a lot of people to a bank to hang around on their phones is not going to improve the branch experience nor lead to direct revenue generation.
As a guide on how to use AR, it is a wonderful and insightful tool for banks to engage. Linked to PFM/financial partnership activities, being able to gamify the engagement and provide an overlay of financial help/guidance (discount available here, extra point earn there, don’t splurge at this shop … like you always do) is a very exciting world view.