How can banks leverage Pokemon Go?

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Pokémon Go has garnered more than 21 million active daily users since it was launched around a week ago. Obviously, this is a tremendous amount. It is more active users than both Twitter and Tinder.

How can a bank get involved in this craze?

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Posted by (Questions: 10, Answers: 4)
Asked on July 14, 2016 4:02 pm
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About Pokémon can be found here many interesting yet http://pokemongoappgame.com
(garry at July 19, 2016 6:57 am)
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(Sir Manoj Yidi at October 30, 2016 3:15 pm)
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Well, the game may get people to your branch, but it should be about deepening digital engagement. The augmented space has tremendous potential, which we’re only beginning to understand.

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Posted by (Questions: 4, Answers: 3)
Answered on July 19, 2016 9:59 am
Well said Andrew, I can’t see Pokemon Go adding the level of value that financial consumers would expect from their service providers around the PFM space into their gaming experience. The two just don’t fit. The gamification of the PFM engagement though is an exciting space to watch – especially in the Emerging Markets where fundamental financial literacy education is in such desperate need.
(Owen@GLU at July 21, 2016 3:18 am)
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Should/can a bank get involved in Pokemon Go? With news that McDonalds is the launch partner in Japan, that is an interesting question. However, at this point, no, for 2 reasons:
1. Pokemon Go is the burn-bright flash in a pan that will be overtaken by better and longer living options in the future (think MySpace/Facebook). By the time Banks can engage through the app, it will be past its prime and in decline
2. Pokemon Go is inherently social and that is how some like McDonalds can leverage engagement. It make sense to drive people to a restaurant/park/etc to activate the space … and spend money on food/drink/etc. Driving a lot of people to a bank to hang around on their phones is not going to improve the branch experience nor lead to direct revenue generation.

As a guide on how to use AR, it is a wonderful and insightful tool for banks to engage. Linked to PFM/financial partnership activities, being able to gamify the engagement and provide an overlay of financial help/guidance (discount available here, extra point earn there, don’t splurge at this shop … like you always do) is a very exciting world view.

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Posted by (Questions: 1, Answers: 1)
Answered on July 20, 2016 8:22 pm
Well, You could simply make an offer to open an account and get some money to buy pokemon’s objects in the shop app. Therefore, you could have a lot of millennials, opening an account as a facility for their game. It could be a good marketing approach.
(ThinkDifferently at July 28, 2016 3:44 am)
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