Post Tagged with: "Advertising"

Citi Launches a New Campaign Aimed at Erasing Money Taboos

Citi Launches a New Campaign Aimed at Erasing Money Taboos

by November 28, 2016 at 10:16 am 0 comments

Would you rather teach golf to a two-year old, or talk about your income with a co-worker? That’s just one of the questions Citi is asking consumers with its new advertising campaign aimed at erasing some of the awkwardness involved when talking about money. The company’s traditional ads (which featureRead More

ANZ Unveils Hysterical ‘Pay by Bum’ Series of Ads [VIDEO]

ANZ Unveils Hysterical ‘Pay by Bum’ Series of Ads [VIDEO]

by June 6, 2016 at 10:32 am 1 comment

Playing off “fanny pay” humor, ANZ, the New Zealand bank, dropped three new “pay by whatever” ads yesterday that are just hysterical. The series urges consumers to “pay using your phone with ANZ,” and each ad shows an, er, unconventional way to use a phone for payment. The idea isRead More

In Super Bowl Ads, Data Shows Finance — Especially PayPal — Scored

In Super Bowl Ads, Data Shows Finance — Especially PayPal — Scored

by February 18, 2016 at 12:32 pm 1 comment

No, this is not a Peyton Manning post. New data released today shows that finance ads during Super Bowl 50 performed better than ever. And PayPal, in particular, posted the highest “likeability” score of any finance ad shown during a Super Bowl, according to ACE Metrix. In total, 11% ofRead More

It’s a Super Sunday for Financial Services Ads [VIDEO]

It’s a Super Sunday for Financial Services Ads [VIDEO]

by February 5, 2016 at 9:59 am 1 comment

There are more companies advertising financial services during Super Bowl 50 than companies advertising beer. Ok, that may be because Budweiser bought the exclusive “beer rights” to the game, and there may be more Budweiser ads in total than financial services ads, but, still, this year marks a step upRead More

Financial Services Super Bowl Ads Touch Down (Sorry)

Financial Services Super Bowl Ads Touch Down (Sorry)

by January 29, 2015 at 11:51 am 2 comments

Blue 56 … Omaha … Set, hut. And the great Super Advertising Bowl is underway. Financial services marketers don’t generally view the Super Bowl in the same must-advertise way as, say, beer makers, but there are still some industry companies that will spend the $4.5 million to hawk their wares during theRead More

Ally Unveils New Ad Campaign — Prepare to Laugh Your A** Off [VIDEO]

by January 12, 2015 at 10:27 am 0 comments

Ally Bank released two ads today as part of its new marketing campaign, called “facts of life.” The ads are hilarious. The ads play off the “facts” about Ally, comparing them to wildly uncomfortable moments, such as when someone at a meeting doesn’t realize the mute button on a speakerRead More

PayPal Here Unveils (Square Killer) Promo [VIDEO]

by January 8, 2015 at 11:38 am 1 comment

PayPal yesterday unveiled its new PayPal Here promo, and its message is clear: PayPal Here is trying to kill Square. Beyond offering slightly cheaper pricing that Square (2.70% v. 2.75%), PayPal Here is heavily promoting its register, checkout technology, and smartphone swiping technology — all part of Square’s core valueRead More

VIDEO: New Wells TV Ad Centers on Mobile Alerts

by May 13, 2014 at 10:34 am 0 comments

A new Wells Fargo & Co. advertising campaign unveiled yesterday centers on mobile alerts. The premise of the ad is that consumers can avoid nasty fees — and do good — by mobile banking with Wells. The new ad was posted yesterday on YouTube. The ad also leverages a TwitterRead More

Bank of America Scores with Super Bowl Sponsorship of U2 Song’s Premier

Bank of America Scores with Super Bowl Sponsorship of U2 Song’s Premier

by February 3, 2014 at 10:26 am 2 comments

Bank of America Corp.‘s sponsorship of U2’s premier yesterday of its new song during the Super Bowl to promote (RED), the AIDS charity, scored green. While there are conflicting reports as to how much Bank of America spent to be the sole sponsor of the unveiling of “Invisible” during theRead More

VIDEO: Why Bank of America Is Doing a Super Bowl Ad with U2

by January 29, 2014 at 10:19 am 1 comment

Why will Bank of America Corp. be hanging out with U2 during the Super Bowl? Turns out the Charlotte, N.C., bank has made a deal with U2 to appear in a Super Bowl ad, singing its new song “Invisible,” to promote Bono’s Red charity that raises funds for HIV/AIDS treatmentRead More