Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec BaldwinRead More
Post Tagged with: "Alec Baldwin"
Socrates once said, “Fame is the perfume of heroic deads.” Well, in modern marketing, fame’s “perfume” sells products. Last August, three academics from Carnegie Mellon University published a paper that calculated the worth of celebrity spokespeople. They determined that Tiger Woods’s celebrity sponsorship from 2000 to 2010 led to $103Read More