How can banks know what customers really want? Many banks plan to further invest in digital in 2015. It makes sense – digital is immediate, it’s always on, it’s a cost saver – and it pleases customers. The key is to give customers what they need, not only what they say they need. Behavioral economics research allows us to do this and to differentiate between declared and revealed preferences – what customers say they want, vs. what they really want – to engage with customers in a meaningful manner.
- Breaking Banks: Brett at CES - https://t.co/khFbXJoUB6 In this episode of Breaking Banks, host Brett King reports.… https://t.co/KQfZQDy8T9 Jan 20, 2017
- Only one week left... Don't miss this! #GOFintech https://t.co/oLI9hSVsYg Jan 20, 2017
- Millennials Are Ready for the Bank of Amazon - https://t.co/6S9lKEn5YC Amazon wins, once again, at a game it didn.… https://t.co/qckoCLiEVV Jan 20, 2017
Bank Innovation Portfolio