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100 Years Later, Marketers Still Have Difficulty Measuring Up

100 Years Later, Marketers Still Have Difficulty Measuring Up

by December 17, 2011 at 10:25 am 0 comments

At the turn of the last century, store merchant John Wanamaker stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”Based on just released research from Ifbyphone, those may have been the ‘good old days’. Th…