Playing off “fanny pay” humor, ANZ, the New Zealand bank, dropped three new “pay by whatever” ads yesterday that are just hysterical. The series urges consumers to “pay using your phone with ANZ,” and each ad shows an, er, unconventional way to use a phone for payment. The idea isRead More
Post Tagged with: "bank advertising"
No, this is not a Peyton Manning post. New data released today shows that finance ads during Super Bowl 50 performed better than ever. And PayPal, in particular, posted the highest “likeability” score of any finance ad shown during a Super Bowl, according to ACE Metrix. In total, 11% ofRead More
A new Wells Fargo & Co. advertising campaign unveiled yesterday centers on mobile alerts. The premise of the ad is that consumers can avoid nasty fees — and do good — by mobile banking with Wells. The new ad was posted yesterday on YouTube. The ad also leverages a TwitterRead More
The suspense is over. This morning we showed you 11 of the best bank ads from 2013, and now we’re unveiling the No. 1 ad of the year: Kotak Mahindra Junior Bank Account. The ad features a charming narrative of financial responsibility for young people. What can we say? We’re suckers forRead More
If you work in the financial space, chances are you notice bank ads when they come up on the tube. Which ones made you take notice this year? From the sentimental to the silly, banks occasionally featured celebrities in 2013, but mostly focused on the ordinary folks who make upRead More
Banco Santander has recruited legendary actor Robert De Niro to (sort of) promote the bank’s Extra 20 checking product. If you are expecting the “Goodfellas” De Niro, prepare to be shocked.