Post Tagged with: "bank marketing"

Ally Bank CEO’s First Words to Public: ‘Thank You’

by September 24, 2015 at 1:46 pm 1 comment

Diane Morais became president and CEO of Ally Bank last March. Her first public words to customers: “Thank you.” Ally last week released a new video that features Morais, who goes by the nickname Di. It appears to be Morais’s first public communique, and it carries a simple message: thankRead More

Hot Hashtag: TD’s #BankHuman 3.0

Hot Hashtag: TD’s #BankHuman 3.0

by August 4, 2015 at 10:12 am 2 comments

This week we’re looking at an upcoming Twitter campaign that builds off one which I have written about before, TD Bank‘s #BankHuman. TD is beginning a new iteration of the #BankHuman campaign. In launching what it calls #BankHuman 3.0 on July 27th, TD said: “[#BankHuman 3.0] centers on what customers needRead More

Top 5 Reasons to Read Ron Shevlin’s New(ish) Book

Top 5 Reasons to Read Ron Shevlin’s New(ish) Book

by May 22, 2015 at 11:28 am 1 comment

In a sense, if you’ve been reading Ron Shevlin’s Snarketing 2.0 blog, now part of The Financial Brand, you have already read his book Smarter Bank, published Jan. 30. Much of the material is familiar, but lacking the vibrant comment section that followed those online posts. So why would anyone in FinTechRead More

Capital One Ramps Up March Madness Marketing [VIDEO]

Capital One Ramps Up March Madness Marketing [VIDEO]

by March 16, 2015 at 11:02 am 1 comment

Capital One Financial Corp. is a major sponsor of March Madness again this year, along with Hershey and Coca-Cola, among others, and its marketing has begun to hit the airwaves. This year’s ad series, which started running on YouTube and television screens late last week, features Charles Barkley on a road trip with SpikeRead More

Ally Unveils New Ad Campaign — Prepare to Laugh Your A** Off [VIDEO]

by January 12, 2015 at 10:27 am 0 comments

Ally Bank released two ads today as part of its new marketing campaign, called “facts of life.” The ads are hilarious. The ads play off the “facts” about Ally, comparing them to wildly uncomfortable moments, such as when someone at a meeting doesn’t realize the mute button on a speakerRead More

Funding Circle Plays the Anti-Bank [VIDEO]

by January 6, 2015 at 10:08 am 0 comments

At least a dozen times during its advertisement (see below) Funding Circle, which has apparently increased its UK TV advertising recently, emphasizes that “we are not a bank.” Call it the anti-bank brand strategy. I guess that’s what you do when you are sitting on $123.2 million of funding from five VC rounds.Read More

Sneak Peek: Capital One’s New Apple Pay TV Spot

Sneak Peek: Capital One’s New Apple Pay TV Spot

by December 30, 2014 at 3:23 pm 0 comments

Capital One’s got skin in the Apple Pay game — pigskin, that is. We related, back on Dec. 18, that the nation’s three largest banks had released Apple Pay TV spots. Tomorrow, on New Year’s Eve, they will be joined by Capital One. The spot, a fairly tame one by CapitalRead More

Is There Any Pop in Popup Banks?

Is There Any Pop in Popup Banks?

by May 15, 2014 at 10:39 am 0 comments

TD Bank has started to hit the road. The bank a few weeks ago unveiled a new “mobile banking center” down in Florida, which is really a bank-in-an-RV. TD told Bank Innovation that the mobile center has been a success and that “The Florida roll-out has shown the mobile centerRead More

Citigold Offers ‘Special Edition Doughnuts’

Citigold Offers ‘Special Edition Doughnuts’

by April 1, 2014 at 2:28 am 0 comments

Who doesn’t want a “special edition doughnut”? Citigold, Citibank’s premium banking product, is offering “special edition doughnuts” to Hong Kong consumers who sign up with the bank. Visitors to the bank’s Nathan Road branch in Hong Kong receive the coupon at left for the “special edition doughnut” — “only oneRead More

GoBank Opens Online Store Selling Bank-Branded Swag

GoBank Opens Online Store Selling Bank-Branded Swag

by March 21, 2014 at 10:48 am 2 comments

Do you love your bank enough to get a tattoo of its logo? No? Well, how about just wearing a t-shirt? GoBank bets its customers care enough to do that. The mobile-first bank has opened a CafePress store selling its own “swag.” The store sells not just t-shirts, but covers forRead More