Post Tagged with: "banking app"

The Mobile Wallet Hierarchy of Needs

The Mobile Wallet Hierarchy of Needs

by October 15, 2016 at 4:55 pm 1 comment

At the BAI Beacon conference earlier this month, I had the opportunity to hear Ron Shevlin talk about Maslow’s Hierarchy of Needs. He was talking about it in the context of “platformification,” but it got me to thinking about how we might leverage a similar analogy in discussing mobile wallets.Read More

The Battle Between Green Dot/GoBank and Bluebird Heats Up

The Battle Between Green Dot/GoBank and Bluebird Heats Up

by January 15, 2013 at 5:40 pm 4 comments

How cutthroat is the battle between Green Dot Corp. and Bluebird for Walmart banking customers? So brutal that Green Dot purchased a whole bank — which it relaunched today. Green Dot launched the beta version of its new mobile bank account, known as GoBank, today. Already known as a providerRead More