Diane Morais became president and CEO of Ally Bank last March. Her first public words to customers: “Thank you.” Ally last week released a new video that features Morais, who goes by the nickname Di. It appears to be Morais’s first public communique, and it carries a simple message: thankRead More
Post Tagged with: "brand marketing"
With the opportunity to rebrand (the payments firm, not the terrorist organization), ISIS could have gone in a multitude of directions. Alas, yesterday it chose “Softcard,” which is, to quote some friends on LinkedIn, a “horrendous choice.”
It appears as though Citi Bike is becoming more than what we imagine Citibank had in mind when it sponsored the new bicycle sharing scheme in New York for $41 million.
Quick, what do Disney, Bud Light, the NBA and Visa have in common? All these megabrands are in the Top 10 most engaging brands on Facebook, according to a new ranking by Mashable. The ranking scores the brands based on the number of people “talking about them” on Facebook asRead More
Jack Dorsey made an appearance on The New York Post‘s Page Six gossip page over the weekend, and that puts him in rarefied air: he is the biggest celebrity in banking. He’s probably the only celebrity in banking, too. Page Six remains arguably one of the gossipy-est of gossip pagesRead More
Finally out of its beta, banking alternative Simple is starting its more broader marketing push. First stop: techie hipsters. Last night, Simple made its New York debut with a sponsorship of and demo at Engadget’s Soho Live event. The event, which drew a wide range of techies sampling the newestRead More
Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More
For financial services marketers, it is anything but a “Super” Bowl this year. According to published reports, E*Trade Financial was the only financial services company spending the $3.8 million for a 30-second spot during this year’s Super Bowl, which featured a skin-of-their-teeth victory for the Baltimore Ravens. That is notRead More
In a webinar that was sponsored by contact-center consultants Keynomics Thursday, call center expert Colin Taylor put forward the idea that, in the age of social media, customer experience is the new marketing. “It used to be that we said an unhappy customer would tell 22 people about his experience. Now itRead More
For those of you out of the pop-culture loop — and I count myself among you — Lady Gaga today passed 30 million followers on Twitter. That is the greatest number of followers of anyone on Twitter. This landmark (if you can call it that) got us thinking here aboutRead More