Post Tagged with: "brand marketing"

Ally Bank CEO’s First Words to Public: ‘Thank You’

by September 24, 2015 at 1:46 pm 1 comment

Diane Morais became president and CEO of Ally Bank last March. Her first public words to customers: “Thank you.” Ally last week released a new video that features Morais, who goes by the nickname Di. It appears to be Morais’s first public communique, and it carries a simple message: thankRead More

Why ‘Softcard’ Is Just an Awful Brand Name

Why ‘Softcard’ Is Just an Awful Brand Name

by September 4, 2014 at 11:59 am 1 comment

With the opportunity to rebrand (the payments firm, not the terrorist organization), ISIS could have gone in a multitude of directions. Alas, yesterday it chose “Softcard,” which is, to quote some friends on LinkedIn, a “horrendous choice.”

VIDEO: Not Exactly What Citibank Had in Mind When It Sponsored Citi Bike

by September 13, 2013 at 7:30 am 0 comments

It appears as though Citi Bike is becoming more than what we imagine Citibank had in mind when it sponsored the new bicycle sharing scheme in New York for $41 million.

Visa Breaks Into the Top 10 of Most Engaging Brands on Facebook

Visa Breaks Into the Top 10 of Most Engaging Brands on Facebook

by August 20, 2013 at 9:50 am 0 comments

Quick, what do Disney, Bud Light, the NBA and Visa have in common? All these megabrands are in the Top 10 most engaging brands on Facebook, according to a new ranking by Mashable. The ranking scores the brands based on the number of people “talking about them” on Facebook asRead More

Jack Dorsey Is Officially the Biggest Celebrity — in Banking

Jack Dorsey Is Officially the Biggest Celebrity — in Banking

by July 15, 2013 at 10:36 am 0 comments

Jack Dorsey made an appearance on The New York Post‘s Page Six gossip page over the weekend, and that puts him in rarefied air: he is the biggest celebrity in banking. He’s probably the only celebrity in banking, too. Page Six remains arguably one of the gossipy-est of gossip pagesRead More

In Mass Market Push, Simple Targets Techie Hipsters

In Mass Market Push, Simple Targets Techie Hipsters

by June 25, 2013 at 10:24 am 0 comments

Finally out of its beta, banking alternative Simple is starting its more broader marketing push. First stop: techie hipsters. Last night, Simple made its New York debut with a sponsorship of and demo at Engadget’s Soho Live event. The event, which drew a wide range of techies sampling the newestRead More

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

by April 11, 2013 at 10:06 am 1 comment

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More

During Super Bowl XLVII, E*Trade Was the Only Financial Services Advertiser

by February 3, 2013 at 9:06 am 1 comment

For financial services marketers, it is anything but a “Super” Bowl this year. According to published reports, E*Trade Financial was the only financial services company spending the $3.8 million for a 30-second spot during this year’s Super Bowl, which featured a skin-of-their-teeth victory for the Baltimore Ravens. That is notRead More

Customer Experience is the New Marketing

Customer Experience is the New Marketing

by November 16, 2012 at 1:23 pm 0 comments

In a webinar that was sponsored by contact-center consultants Keynomics Thursday, call center expert Colin Taylor put forward the idea that, in the age of social media, customer experience is the new marketing. “It used to be that we said an unhappy customer would tell 22 people about his experience. Now itRead More

Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today

Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today

by October 4, 2012 at 1:58 pm 0 comments

For those of you out of the pop-culture loop — and I count myself among you — Lady Gaga today passed 30 million followers on Twitter. That is the greatest number of followers of anyone on Twitter. This landmark (if you can call it that) got us thinking here aboutRead More