Post Tagged with: "Brand"

What is customer experience innovation?

by November 18, 2013 at 2:54 pm 0 comments

The answer: NOT the same as customer experience ‘improvement.’

“Too many innovation initiatives are vulnerable to copycats… and since 72% of businesses look to copy companies in other industries… firms struggle to differentiate themselves from the herd.”

Leveraging social media to turn loyal customers into brand influencers

by November 9, 2013 at 1:27 pm 1 comment

In terms of brand influence, some of the greatest value in social media may come from your satisfied customers.

Everyone’s talking about social media as an increasingly powerful business tool –not only for marketing promotions but for improving customer experience […]

Be Where the Customer is Going…

by October 21, 2013 at 4:16 pm 0 comments

Highlights from WGL Radio Podcast with Beyond the Arc CEO, Steven Ramirez With increasing competition in the financial services industry, social media can do more than help businesses hear what customers are saying about their products and services in…

It’s Stripe v. Mint

by October 4, 2013 at 10:08 am 0 comments

A Twitter spat has percolated between Stripe and Mint over Mint’s questionable account cancellation process. The story goes like this: Recently, Stripe’s founder, Patrick Collison, tried to cancel his Mint account. As he went through the cancellation process, he encountered this customer service message: Account Closure If you would likeRead More

VIDEO: Not Exactly What Citibank Had in Mind When It Sponsored Citi Bike

by September 13, 2013 at 7:30 am 0 comments

It appears as though Citi Bike is becoming more than what we imagine Citibank had in mind when it sponsored the new bicycle sharing scheme in New York for $41 million.

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

by April 11, 2013 at 10:06 am 1 comment

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More

Top College Bowls Begin, and Financial Services Brands Are Playing Hard

Top College Bowls Begin, and Financial Services Brands Are Playing Hard

by December 31, 2012 at 1:02 pm 1 comment

With today’s Franklin American Mortgage Music City Bowl, the heart of the college football bowl season begins. Through next Monday, 16 bowl games will be played. Financial services companies, for their part, are well-represented sponsors. Of the 34 bowl games with name sponsors, six are sponsored by financial services companies. AndRead More

Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today

Why You Should Care That Lady Gaga Surpassed 30M Twitter Followers Today

by October 4, 2012 at 1:58 pm 0 comments

For those of you out of the pop-culture loop — and I count myself among you — Lady Gaga today passed 30 million followers on Twitter. That is the greatest number of followers of anyone on Twitter. This landmark (if you can call it that) got us thinking here aboutRead More

New Movers Provide Bank Marketing Risk and Opportunity

New Movers Provide Bank Marketing Risk and Opportunity

by October 2, 2012 at 5:58 am 0 comments

When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who move tend to significantly increase spending in a variety of categories while also changing where they sh…

What Banks and HuffPost Have in Common

What Banks and HuffPost Have in Common

by July 17, 2012 at 2:21 pm 0 comments

Michigan First Credit Union knows how to make headlines – literally.