Post Tagged with: "branding"

Ally Bank CEO’s First Words to Public: ‘Thank You’

by September 24, 2015 at 1:46 pm 1 comment

Diane Morais became president and CEO of Ally Bank last March. Her first public words to customers: “Thank you.” Ally last week released a new video that features Morais, who goes by the nickname Di. It appears to be Morais’s first public communique, and it carries a simple message: thankRead More

MasterCard Takes Leveraging iPhone 6 Hype to a Whole Other Level

by September 19, 2014 at 11:35 am 0 comments

Long lines were forming outside AT&T shops long before dawn this morning — and least in Manhattan — in what can only be described as a consumer frenzy. But all the hype surrounding the iPhone 6/6 Plus launch today was leveraged to a whole other level today by MasterCard, anRead More

VIDEO: Why Bank of America Is Doing a Super Bowl Ad with U2

by January 29, 2014 at 10:19 am 1 comment

Why will Bank of America Corp. be hanging out with U2 during the Super Bowl? Turns out the Charlotte, N.C., bank has made a deal with U2 to appear in a Super Bowl ad, singing its new song “Invisible,” to promote Bono’s Red charity that raises funds for HIV/AIDS treatmentRead More

Jack Dorsey Is Officially the Biggest Celebrity — in Banking

Jack Dorsey Is Officially the Biggest Celebrity — in Banking

by July 15, 2013 at 10:36 am 0 comments

Jack Dorsey made an appearance on The New York Post‘s Page Six gossip page over the weekend, and that puts him in rarefied air: he is the biggest celebrity in banking. He’s probably the only celebrity in banking, too. Page Six remains arguably one of the gossipy-est of gossip pagesRead More

During Super Bowl XLVII, E*Trade Was the Only Financial Services Advertiser

by February 3, 2013 at 9:06 am 1 comment

For financial services marketers, it is anything but a “Super” Bowl this year. According to published reports, E*Trade Financial was the only financial services company spending the $3.8 million for a 30-second spot during this year’s Super Bowl, which featured a skin-of-their-teeth victory for the Baltimore Ravens. That is notRead More

Top College Bowls Begin, and Financial Services Brands Are Playing Hard

Top College Bowls Begin, and Financial Services Brands Are Playing Hard

by December 31, 2012 at 1:02 pm 1 comment

With today’s Franklin American Mortgage Music City Bowl, the heart of the college football bowl season begins. Through next Monday, 16 bowl games will be played. Financial services companies, for their part, are well-represented sponsors. Of the 34 bowl games with name sponsors, six are sponsored by financial services companies. AndRead More

Customer Experience is the New Marketing

Customer Experience is the New Marketing

by November 16, 2012 at 1:23 pm 0 comments

In a webinar that was sponsored by contact-center consultants Keynomics Thursday, call center expert Colin Taylor put forward the idea that, in the age of social media, customer experience is the new marketing. “It used to be that we said an unhappy customer would tell 22 people about his experience. Now itRead More

Gen-M: the abandonment of “touch and feel” and the emergence of “see and hear”

Gen-M: the abandonment of “touch and feel” and the emergence of “see and hear”

by October 6, 2012 at 11:32 pm 0 comments

Baby Boomers and Gen-X have in common the need to experience life in all it’s glory. Whether that is born out of a sense of adventure, the need for tactile feedback or in the sense of face-to-face social connections, at the core of much of our buying behavior historically has been the need to ‘touch […]