Post Tagged with: "brands"

Why ‘Softcard’ Is Just an Awful Brand Name

Why ‘Softcard’ Is Just an Awful Brand Name

by September 4, 2014 at 11:59 am 1 comment

With the opportunity to rebrand (the payments firm, not the terrorist organization), ISIS could have gone in a multitude of directions. Alas, yesterday it chose “Softcard,” which is, to quote some friends on LinkedIn, a “horrendous choice.”

10 Coolest Brands in Banking – Alphabetical List

10 Coolest Brands in Banking – Alphabetical List

by February 24, 2014 at 11:06 am 0 comments

Amazon American Express Bank of America Bitcoin Coin M-Pesa Samsung Stripe Venmo Uber 10 Coolest Brands 2014 Introduction

Coolest Brands 2014: Easy Payments for All

Coolest Brands 2014: Easy Payments for All

by February 24, 2014 at 11:04 am 0 comments

How do you know Stripe is cool? Because every new payments company compares itself to Stripe. “We’re like the Stripe of X” or “we are the Stripe of Y,” they say. Yeah, sure. The company, founded by brothers Patrick and John Collison, received seed funding from Y Combinator in JanuaryRead More

Coolest Brands 2014: One Card to Rule Them All

Coolest Brands 2014: One Card to Rule Them All

by February 24, 2014 at 11:04 am 2 comments

What, you don’t know what Coin is? You must live in a very comfortable cave. Coin took the payments world by storm last November, announcing that it was raising $50,000 on its site and not bothering with Kickstarter. It met its goal in just 47 minutes, thanks to a brilliantRead More

Coolest Brands 2014: On Cloud Nine

Coolest Brands 2014: On Cloud Nine

by February 24, 2014 at 11:03 am 1 comment

Amazon already owns online commerce, and it’s a major player in mobile payments, as well. (Did you know Amazon has its own peer-to-peer payments service?) But where Amazon may truly be revolutionizing banking is its web services. Applications running on Amazon web services are commonly referred to as being “onRead More

Coolest Brands 2014: Invisible Payments

Coolest Brands 2014: Invisible Payments

by February 24, 2014 at 10:58 am 0 comments

There is no fluke in Uber. The black car company has “brand ambassadors” in nearly every city in which it operates. So what does a “brand ambassador” do? Here’s a rundown: Be the voice and representative of Uber in that city Create excitement about Uber Activate at on-site events ProvideRead More

Coolest Brands 2014: [RED] Is the Warmest Color

Coolest Brands 2014: [RED] Is the Warmest Color

by February 24, 2014 at 10:50 am 0 comments

Which rock band on this planet is cooler than U2? There might be a few, but U2 is certainly a pretty cool band — and now some of that cool has rubbed off on Bank of America. Bank of America exclusively sponsored U2’s premier of “Invisible” during the Super BowlRead More

10 Coolest Brands in Banking 2014

10 Coolest Brands in Banking 2014

by February 24, 2014 at 10:49 am 0 comments

No one will accuse bankers of being too cool. There are too many regulations for that. But when you scratch the surface of the financial services sector today, as well as the economy broadly, you can find a host of ventures that are just downright fantastical. And behind those fantasticalRead More

Coolest Brands 2014: Game of Thrones, LeBron James, Barack Obama and…

Coolest Brands 2014:

Game of Thrones, LeBron James, Barack Obama and…

by February 24, 2014 at 10:47 am 0 comments

“If Bitcoin were a person, it would probably be Justin Bieber,” The New York Times proclaimed recently. That’s exactly why bitcoin is on this list of the 10 Coolest Brands in Banking. Today, about the easiest way to put that cool sheen on your startup is to link it toRead More

Coolest Brands 2014: Elevating Payments to Another Level

Coolest Brands 2014: Elevating Payments to Another Level

by February 24, 2014 at 10:47 am 1 comment

Officially, American Express had the most valuable financial services brand in the world last year, according to Interbrand. The consultancy valued the American Express brand last year at $17.6 billion, ranked No. 23 among all brands. (Apple’s was the most valuable brand of all at $98.3 billion, according to Interbrand.)Read More