In yet another sign Capital One is lightening up its marketing campaign featuring actor Samuel L. Jackson, the bank released a blooper reel of the current set of ads this week. Last year, the group One Million Moms organized a campaign to protest Jackson’s use of the word “damn” in an ad. Some people have too much free time. Capital One edited the ad, but maintained the ads were meant to communicate with customers in a “direct and humorous” way.
Post Tagged with: "Capital One"
Capital One founder and CEO RIchard Fairbank got passionate about digital in the bank’s earnings call yesterday
Capital One’s spate of ads for the Fall featuring Samuel L. Jackson feature a laid back attitude and quieter tone than the brand has used in some time — see: Baldwin, Alec; Vikings — and particularly compared to last fall’s ads. About a year ago, Capital One was in hot water, well,Read More
At Bank Innovation 2014 in Seattle this past March, Accenture’s head of wearable technology, Brent Blum, asked the audience, “Why don’t more banks partner with design firms?” Why not indeed?
9. Scott McCormack, President, Social Money Social Money is a fintech startup with a number of products, including SmartyPig — an innovative take on that peskiest of financial products, the savings account. With a social take on savings and goals — sharing them with friends — Social Money is aRead More
If you know bitcoins, Capital One Financial Corp. wants to hire you. Specifically, Cap One is looking to hire data scientists with extensive knowledge of Bitcoin, cryptocurrency, and other emerging technology, according to a job posting on its career page. First noted by Coindesk, the job posting is for aRead More
I haven’t met many chief digital officers of banks. I doubt you have, either. Despite the claims from American Banker‘s Penny Crosman yesterday, who wrote that the bank “chief digital officer” is on the rise, I still see digital bankers occupying something of an alternative universe in the banking world.Read More
It just got easier for Huntington customers to see how much money they have. Huntington Bancshares today announced a new feature called Quick Balance to its mobile app that allows users to check account balances with a swipe, without inputting a username or password. Maureen Brown, public relations director withRead More
First, BBVA purchases Simple to own substantial banking technology. Now, it is making its play to own the players who can invent the next FinTech innovation. Yesterday, BBVA scored two substantial hires, stealing Jeff Dennes from SunTrust Banks Inc. to head BBVA’s business development and digital transformation division, and MarkRead More
It’s no longer the Wild West for virtual currency startups — all 2,000 of them. The regulators (and tax collectors) have virtual currencies in their cross-hairs, and the startups must learn to operate in a regulated space. There is tension in the bitcoin community over compliance. There will always beRead More
Have you seen many Capital One ads lately? It’s not your imagination; there are lots. In discussing its stress test results (PDF) last Friday, the bank dropped the following nugget about its marketing: As a result of our concentration in consumer lending, our marketing budget is disproportionately large compared to mostRead More