Capital One Financial Corp. is a major sponsor of March Madness again this year, along with Hershey and Coca-Cola, among others, and its marketing has begun to hit the airwaves. This year’s ad series, which started running on YouTube and television screens late last week, features Charles Barkley on a road trip with SpikeRead More
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What was most interesting at the ranking of Top 10 online banks released yesterday by GOBankingRates.com, a Bankrate.com challenger, were the companies that did not make the list. That list included some of the more well-known e-banks. So which banks were left off? Try Simple, Bluebird, Moven, GoBank, BankMobile, CapitalOne360 and Tangerine. And, fromRead More
Are banks cutting or expanding their expense spending? This is an important question because, invariably, innovation spending comes from an expansion of expenses. In other words, fewer expenses might mean less innovation. The answer is not good for the banking innovation sector. According to an interesting analysis from Sterne Agee, aRead More
No one would accuse Capital One Financial Corp. of skimping on its innovation efforts and budget. Cap One was one of the first banks to start a lab, was essentially founded as a technology-first company, and continues to push the innovation envelope. So when Richard Fairbanks, the chairman, president andRead More
The old buy-versus-build debate has been settled. At Capital One. Capital One Financial Corp. said today that it had acquired Level Money, a PFm solution targeting millennial users, for an undisclosed price. The acquisition brings a beautiful application into Capital One’s portfolio, which includes the former ING Direct. It alsoRead More
Capital One’s got skin in the Apple Pay game — pigskin, that is. We related, back on Dec. 18, that the nation’s three largest banks had released Apple Pay TV spots. Tomorrow, on New Year’s Eve, they will be joined by Capital One. The spot, a fairly tame one by CapitalRead More
And then there were three. Bank of America has joined JPMorgan and Wells Fargo & Co. in releasing an Apple Pay ad. Some industry experts have described the discounted rate banks gave to Apple as a marketing expense, and many banks have indeed touted their Apple Pay connection. But soRead More
Is every banking conference truly blah, blah, blah boring?
In yet another sign Capital One is lightening up its marketing campaign featuring actor Samuel L. Jackson, the bank released a blooper reel of the current set of ads this week. Last year, the group One Million Moms organized a campaign to protest Jackson’s use of the word “damn” in an ad. Some people have too much free time. Capital One edited the ad, but maintained the ads were meant to communicate with customers in a “direct and humorous” way.
Capital One founder and CEO RIchard Fairbank got passionate about digital in the bank’s earnings call yesterday