Post Tagged with: "card marketing"

Simple Eschews Data Analysis on Card Re-Issuance

Simple Eschews Data Analysis on Card Re-Issuance

by August 11, 2015 at 11:27 am 0 comments

Simple is often held up as a paradigmatic digital bank. After all, it was one of the first digital-only banking concerns in the world. Which is why it is somewhat surprising to learn that the banking venture, now a subsidiary of BBVA, does not use its rich data for somethingRead More

American Express Starts Paying Consumers to Use Apple Pay

American Express Starts Paying Consumers to Use Apple Pay

by April 15, 2015 at 11:25 am 1 comment

American Express has started paying its cardholders to use Apple Pay. Yes, you read that right. Yesterday, Amex started promoting an offer that pays its cardholders in Chicago $5 to use Apple Pay at “participating concessions” at the United Center. Cardholders need to make at least $5 of purchases with Apple PayRead More

Giftly Says It Has Overcome ‘Technical Limitations’

Giftly Says It Has Overcome ‘Technical Limitations’

by February 11, 2014 at 9:32 am 0 comments

Giftly, the “next generation” gift card startup, has reportedly surmounted “technical limitations” to allow for a richer customer experience, “without merchant-sided encumbrances.” Giftly made the disclosure today in a vague note to investors. (Disclosure: Bank Innovation is an investor.) Specifically, Giftly wrote: This tech will allow us to apply theRead More

Visa Trumps Square on Starbucks Tweet-a-Coffee Deal

Visa Trumps Square on Starbucks Tweet-a-Coffee Deal

by October 30, 2013 at 10:43 am 1 comment

Starbucks yesterday unveiled a Tweet-a-Coffee program with Visa — not with Square, its long-time partner. Howard Schultz is even an investor in Square, yet Square does not figure in the Twitter-based marketing effort, Starbucks officials confirmed. Visa is also an investor in Square. Starbucks officials declined to say why Visa and notRead More

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

Cap One Uses March Madness to Mine Customer Data, Even After Tournament

by April 11, 2013 at 10:06 am 1 comment

Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More

Charles Barkley & Capital One Pitch March Madness

by March 7, 2013 at 10:03 am 0 comments

Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec BaldwinRead More