Simple is often held up as a paradigmatic digital bank. After all, it was one of the first digital-only banking concerns in the world. Which is why it is somewhat surprising to learn that the banking venture, now a subsidiary of BBVA, does not use its rich data for somethingRead More
Post Tagged with: "card marketing"
American Express has started paying its cardholders to use Apple Pay. Yes, you read that right. Yesterday, Amex started promoting an offer that pays its cardholders in Chicago $5 to use Apple Pay at “participating concessions” at the United Center. Cardholders need to make at least $5 of purchases with Apple PayRead More
Giftly, the “next generation” gift card startup, has reportedly surmounted “technical limitations” to allow for a richer customer experience, “without merchant-sided encumbrances.” Giftly made the disclosure today in a vague note to investors. (Disclosure: Bank Innovation is an investor.) Specifically, Giftly wrote: This tech will allow us to apply theRead More
Starbucks yesterday unveiled a Tweet-a-Coffee program with Visa — not with Square, its long-time partner. Howard Schultz is even an investor in Square, yet Square does not figure in the Twitter-based marketing effort, Starbucks officials confirmed. Visa is also an investor in Square. Starbucks officials declined to say why Visa and notRead More
Capital One Financial Corp. today is leveraging its sponsorship of the recent NCAA men’s basketball tournament to score consumer data via Twitter. In a promoted tweet that is currently live, Capital One is asking Twitter users who “enjoyed March Madness” to click over to an online survey. The survey asks,Read More
Capital One Financial Corp, “the official bank and credit card of the NCAA,” is a major sponsor of this year’s March Madness. In advance of the March 19 start of the annual NCAA basketball tournament, Cap One is set to air a series of ads featuring bank spokesman Alec BaldwinRead More