Ally Bank announced today that it offers a cashback rewards credit card to its customers, but Ally is not the card issuer. The issuer of the card is TD Bank. “Our customers wanted a credit card and through our relationship with TD, we were able to deliver a customized solution inRead More
Post Tagged with: "credit card"
Many commentators would argue the humble credit card is one of the most important financial innovations of the past 60 years. The reason behind its yet-unrivaled success has much to do with an economic theory known as the two-sided market, whereby a powerful network effect attracts both buyers andRead More
Last week, I took part in Gemalto’s #ChipAwayAtFraud campaign, and came away with some valuable insights on EMV. I was tasked with using my EMV “chip” card when making everyday purchases, like getting coffee and shopping. Gemalto, one of the world’s leaders in digital security, wanted a real-world take on theRead More
Black Friday and its online sibling Cyber Monday are upon us again. The ads are everywhere and the preview circulars are available online. Just as you are creating your plan of attack for the wee hours of November 27th, you would be wise to consider the various payment options forRead More
There’s a new startup looking to solve a problem in financial services every day — and each week we’re picking three of them for a closer look. Of the three startups we’re profiling this week, two aim to solve consumer pain points — bill payment and credit card debt — whileRead More
Capital One Financial Corp. is a major sponsor of March Madness again this year, along with Hershey and Coca-Cola, among others, and its marketing has begun to hit the airwaves. This year’s ad series, which started running on YouTube and television screens late last week, features Charles Barkley on a road trip with SpikeRead More
The planet’s most powerful nation is sure backwards when it comes to the payment card industry: Why has America been using 1970s technology as of the posting date of this article? That magnetic strip on credit and debit cards has GOT to go already! And thank goodness, the transition toRead More
With so much hoopla over mobile in payments, it’s easy to forget that the money is still in cards.
In yet another sign Capital One is lightening up its marketing campaign featuring actor Samuel L. Jackson, the bank released a blooper reel of the current set of ads this week. Last year, the group One Million Moms organized a campaign to protest Jackson’s use of the word “damn” in an ad. Some people have too much free time. Capital One edited the ad, but maintained the ads were meant to communicate with customers in a “direct and humorous” way.
Capital One’s spate of ads for the Fall featuring Samuel L. Jackson feature a laid back attitude and quieter tone than the brand has used in some time — see: Baldwin, Alec; Vikings — and particularly compared to last fall’s ads. About a year ago, Capital One was in hot water, well,Read More