Originally posted by Jill Dias on The Andera Blog. Follow us on twitter @AnderaInc. Cross-sell is now a core part of the job description of every customer-facing bank and credit union employee. When a customer or member opens a new checking or savings account, the goal is to expand the relationshipRead More
Post Tagged with: "cross-sell"
Bank of America just implemented a new online application process. For a while, they were forcing applicants to print out a web page and bring it to a branch to open an echecking account! That strategy may have worked because they have more branches than anyone else, but it wasRead More
There’s a long held premise that branches are great channels for advice, that this is the one differentiation that bank branches provide that the Internets could never compete with. There are three problems with this assertion that should rightly challenge the superiority of the branch channel in bank operations today: Customers rarely get advice in […]