Post Tagged with: "Customer Engagement"

Content Marketing = Content plus Strategy

by June 19, 2014 at 12:42 pm 0 comments

Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of a good content marketing program. It’s an effective tactic, especially as traditional advertising is losing ground in the battle for consumer attention. To help ensure you connect with your target audience, you’ll need to offer […]

The ‘MayDay’ Button for Banking Has Arrived

The ‘MayDay’ Button for Banking Has Arrived

by January 24, 2014 at 4:07 pm 2 comments

Not long ago the fintech community looked longingly at Amazon’s “MayDay” button on the latest Kindle Fire tablet and wondered, Why can’t my bank offer live support like that? It turns out they can. A company called ShowKit offers a software development kit for mobile devices that allows developers to buildRead More