Educating your customers about your industry, and then positioning yourself as a thought leader within it, is the goal of a good content marketing program. It’s an effective tactic, especially as traditional advertising is losing ground in the battle for consumer attention. To help ensure you connect with your target audience, you’ll need to offer […]
Post Tagged with: "Customer Engagement"
Not long ago the fintech community looked longingly at Amazon’s “MayDay” button on the latest Kindle Fire tablet and wondered, Why can’t my bank offer live support like that? It turns out they can. A company called ShowKit offers a software development kit for mobile devices that allows developers to buildRead More