Post Tagged with: "Customer Lifecycle"

Leveraging social media to improve customer experience in home lending

by September 16, 2013 at 1:43 pm 0 comments

Event: 15th Annual Mortgage Technology Conference Date: November 18-20, 2013

Presentation: A Win-Win Situation:  Leveraging Social Media Strategy to Improve Regulatory Compliance & the Customer Experience

Speaker: Steven J. Ramirez, CEO, Beyond the Arc, Inc.

Taking a fresh approach in your social media management can help financial institutions increase revenue and cut costs. How? […]

Guest post: Proactive customer service – Why you need it & how you can do it

by June 18, 2013 at 9:45 pm 0 comments

When most companies think about the customer journey, they speak in terms of the sales funnel – a combination of awareness, interest, evaluation, and ending with conversion. They might have a process for sending marketing emails meant to inspire a return purchase, but beyond that, most companies make no effort to communicate with customers after […]

5 Strategies for designing the optimal customer experience

by March 12, 2013 at 11:21 am 0 comments

In highly competitive markets, consumers demand real value and exceptional experiences in return for brand loyalty. Businesses need to continuously raise the bar on how well they understand the customer and meet their needs. This becomes more challeng…