Post Tagged with: "customer segmentation"

IBM SPSS Modeler Workshop: Increase Business Value with Predictive Analytics

by February 10, 2014 at 4:25 pm 0 comments

Want to gain insights to drive greater market share, increase customer retention, and reduce risk? Predictive analytics can get you there – learn about it in our free hands-on IBM SPSS Modeler Workshop on March 5, 2014.

Take advantage of this opportunity to get:

Experience using the intuitive SPSS software, including expert nodes for […]

Big Data analytics: Key insights for 2013 and what’s ahead for 2014

by January 6, 2014 at 1:34 pm 1 comment

In a recent interview with CIO Review magazine, Beyond the Arc CEO, Steven Ramirez shared his insights on the evolution of Big Data analytics in 2013, and what we can expect in 2014. 

What was the impact of Big Data in 2013? We think the most fascinating developments in Big Data have been with unstructured data. Based […]

Using advanced analytics to know your customer and drive business

by January 2, 2014 at 8:08 pm 0 comments

As social media adoption among consumers continues to accelerate, 2013 saw many financial institutions expand their use of social platforms such as Facebook and Twitter. While social media provides institutions with a greater opportunity to connect wi…

Predictive analytics is the new business intelligence

by December 10, 2013 at 12:37 pm 0 comments

Business intelligence has always been a vital component in effective decision-making –but it’s now substantially smarter thanks to predictive analytics. Traditionally, to help solve business problems, organizations have targeted specific data and analyzed performance reports. Sure that works, but it focuses on the past and may provide only a limited view with limited value. With […]

How customer segmentation can benefit your business

by October 1, 2013 at 10:10 am 0 comments

When flipping through the mail or browsing our email inboxes, most of us have become all too familiar with impersonal marketing materials, which have little or no relevance to us. But what if we received information, say, from our bank, that spoke to …