Post Tagged with: "direct marketing"

Direct Mail Still Preferred Over Email, Social and Mobile Marketing

Direct Mail Still Preferred Over Email, Social and Mobile Marketing

by December 5, 2012 at 4:33 pm 0 comments

Despite a greatly increasing penetration of smartphones and tablet devices and a marketing industry focus on digital, social and mobile channels, a just released study of channel preferences by Epsilon reveals that consumer desire for postal …

New Movers Provide Bank Marketing Risk and Opportunity

New Movers Provide Bank Marketing Risk and Opportunity

by October 2, 2012 at 5:58 am 0 comments

When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who move tend to significantly increase spending in a variety of categories while also changing where they sh…

Banks Need to Collect More Insights to Communicate Effectively

Banks Need to Collect More Insights to Communicate Effectively

by March 1, 2012 at 6:12 pm 0 comments

By Bob Williams, Director of Marketing Technologies at Harland Clarke and author of the blog, The Merchant Stand.A friend and colleague Jim Marous shared an article from American Banker on Googe+ entitled Banks Underuse Mobile …

Banks and Credit Union Marketers Taking Different Paths in 2012

Banks and Credit Union Marketers Taking Different Paths in 2012

by January 26, 2012 at 8:07 am 0 comments

According to a Rand Corporation research study, consumers usually select a financial institution based on convenience of branches, convenience of ATMs and bank fees. While bank users were more likely to select based on convenience, credit union us…

100 Years Later, Marketers Still Have Difficulty Measuring Up

100 Years Later, Marketers Still Have Difficulty Measuring Up

by December 17, 2011 at 10:25 am 0 comments

At the turn of the last century, store merchant John Wanamaker stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”Based on just released research from Ifbyphone, those may have been the ‘good old days’. Th…

As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication

As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication

by December 2, 2011 at 6:59 am 0 comments

According to a just released consumer channel preference study from marketing services firm Epsilon entitled, The Formula for Success: Preference and Trust, 36% of consumers prefer to receive financial services communication through the mail (comp…

Direct Mail Still Has Impact in Digital World

Direct Mail Still Has Impact in Digital World

by November 18, 2011 at 9:32 am 0 comments

As more and more marketing dollars are funneled into digital and social media, and as postal rates continue to climb, direct mail marketing has been getting less and less attention. While there is definitely a case to be made for building a multic…

Collecting Behavioral Insights Increases Value of Relationship

Collecting Behavioral Insights Increases Value of Relationship

by October 12, 2011 at 9:59 am 0 comments

Over the past 30 years, the new account opening process hasn’t changed very much. Sure, there is a far greater use of technology at the new account desk and there is the opportunity to open accounts online, but the overriding objective for most banks i…