Have you ever received a piece of mail from your bank offering something completely irrelevant, like a home loan just months after you’ve bought a house? You’d think this would be a thing of the past with the data banks have access to, but it’s still happening in the digital age.Read More
Post Tagged with: "email marketing"
It’s not only mobile usage and transaction data that is of interest to financial institutions — they want to be able to interact with customers, even through the medium of email. A Cupertino, Calif.-based company called LiveClicker began offering real-time email interactions last summer and has so far netted at leastRead More
Intuit has creating a deal with LendingClub Corp. to market Intuit’s TurboTax seasonal service to LendingClub’s contacts. The deal resulted in an email marketing effort delivered on Jan. 30. It is not clear whether there will be additional marketing by LendingClub for TurboTax this tax season. The LendingClub solicitation offers consumersRead More
Bill pay service provider Manilla has syndicated its service to work within other online experiences, beginning with AOL Mail. Called Bill Manager, the program, with a user’s permission, accesses the data in an AOL email account to populate profiles for billers within a Manilla account. This represents a significant change forRead More