Post Tagged with: "email marketing"

Why Doesn’t Your Bank Know You Use Uber?

Why Doesn’t Your Bank Know You Use Uber?

by July 14, 2016 at 11:26 am 1 comment

Have you ever received a piece of mail from your bank offering something completely irrelevant, like a home loan just months after you’ve bought a house? You’d think this would be a thing of the past with the data banks have access to, but it’s still happening in the digital age.Read More

Bank of America, MasterCard Tap Real-Time Email Interactions

Bank of America, MasterCard Tap Real-Time Email Interactions

by December 29, 2015 at 5:23 pm 1 comment

It’s not only mobile usage and transaction data that is of interest to financial institutions — they want to be able to interact with customers, even through the medium of email. A Cupertino, Calif.-based company called LiveClicker began offering real-time email interactions last summer and has so far netted at leastRead More

Intuit in Marketing Deal with LendingClub for TurboTax

Intuit in Marketing Deal with LendingClub for TurboTax

by February 2, 2015 at 1:36 pm 1 comment

Intuit has creating a deal with LendingClub Corp. to market Intuit’s TurboTax seasonal service to LendingClub’s contacts. The deal resulted in an email marketing effort delivered on Jan. 30. It is not clear whether there will be additional marketing by LendingClub for TurboTax this tax season. The LendingClub solicitation offers consumersRead More

Manilla Syndicates Its Service to Work in Email — or Anywhere

Manilla Syndicates Its Service to Work in Email — or Anywhere

by September 30, 2013 at 11:59 am 2 comments

Bill pay service provider Manilla has syndicated its service to work within other online experiences, beginning with AOL Mail. Called Bill Manager, the program, with a user’s permission, accesses the data in an AOL email account to populate profiles for billers within a Manilla account. This represents a significant change forRead More