Post Tagged with: "email"

Mailnesia and the New Wild West of Email

Mailnesia and the New Wild West of Email

by January 22, 2013 at 1:15 pm 1 comment

Do you know Dan Sharp? How about Cody Davis or Evan Austin or Gilbert Casper? You don’t because they aren’t real people. They are phantoms of the new age of insane, spam-driven email. In 2011, a venture called Mailnesia quietly kicked off. Mailnesia provides “anonymous” email addresses. What that meansRead More

Citi’s Email Fail

Citi’s Email Fail

by January 9, 2013 at 3:29 pm 0 comments

Citibank has an email problem. Want to see it? Go to citibank.com. Click on “Contact Us,” near the top right-hand corner of the homepage. Then click “Send an Email” on the right  side of the page. What you see is a warning from your browser that you may be following a linkRead More

Chase, PNC, TD Bank Are Tops Among Major Banks in Email Customer Service, Bank Innovation Finds

Chase, PNC, TD Bank Are Tops Among Major Banks in Email Customer Service, Bank Innovation Finds

by December 17, 2012 at 11:32 am 2 comments

In an exclusive study of customer service at the nation’s Top 10 banks, Bank Innovation discovered that, unless you’re an existing customer and are logged into your account, banks really don’t want you to email them. The discovery calls into question banks’ willingness to use email for customer service. On bank websites,Read More

Direct Mail Still Preferred Over Email, Social and Mobile Marketing

Direct Mail Still Preferred Over Email, Social and Mobile Marketing

by December 5, 2012 at 4:33 pm 0 comments

Despite a greatly increasing penetration of smartphones and tablet devices and a marketing industry focus on digital, social and mobile channels, a just released study of channel preferences by Epsilon reveals that consumer desire for postal …

New Movers Provide Bank Marketing Risk and Opportunity

New Movers Provide Bank Marketing Risk and Opportunity

by October 2, 2012 at 5:58 am 0 comments

When it comes to lifestage marketing events, targeting the new mover has always represented a significant opportunity. Historically, consumers who move tend to significantly increase spending in a variety of categories while also changing where they sh…

Why Bank Alerts Must Become More Meaningful

Why Bank Alerts Must Become More Meaningful

by August 1, 2012 at 11:10 am 0 comments

Sure, banks tell consumers whether their checking balance is “low,” but is that really enough? The answer: no.

Banks Need to Collect More Insights to Communicate Effectively

Banks Need to Collect More Insights to Communicate Effectively

by March 1, 2012 at 6:12 pm 0 comments

By Bob Williams, Director of Marketing Technologies at Harland Clarke and author of the blog, The Merchant Stand.A friend and colleague Jim Marous shared an article from American Banker on Googe+ entitled Banks Underuse Mobile …

As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication

As Channel Proliferation Increases, Consumers Still Prefer and Trust Direct Mail for Financial Services Communication

by December 2, 2011 at 6:59 am 0 comments

According to a just released consumer channel preference study from marketing services firm Epsilon entitled, The Formula for Success: Preference and Trust, 36% of consumers prefer to receive financial services communication through the mail (comp…

Direct Mail Still Has Impact in Digital World

Direct Mail Still Has Impact in Digital World

by November 18, 2011 at 9:32 am 0 comments

As more and more marketing dollars are funneled into digital and social media, and as postal rates continue to climb, direct mail marketing has been getting less and less attention. While there is definitely a case to be made for building a multic…