Finding Serendipity in Big Data

  • Jim Marous
  • January 14, 2013
Unexpected pleasantries always have a deeper impact. Like moments that surprise you as if a higher power had designed them just for you. Th...

Top 10 Bank Marketing Strategy Posts of 2012

  • Jim Marous
  • January 7, 2013
I have been publishing Bank Marketing Strategy for only three years, but it has been an exciting (and sometimes challenging) adventure. It has provide...

Best Banking Blogs Recognized

  • Jim Marous
  • October 30, 2012
Bank Marketing Strategy was just recognized as one of the Best Banking Blogs by The Financial Brand, the foremost online publication for bank and cred...

State of Bank and Credit Union Marketing 2012

  • Jim Marous
  • January 17, 2012
Today's bank and credit union marketers are facing a period of big data, increasing devices and more communication channels than ever before. In addit...

Direct Mail Still Has Impact in Digital World

  • Jim Marous
  • November 18, 2011
As more and more marketing dollars are funneled into digital and social media, and as postal rates continue to climb, direct mail marketing has been g...