Get used to ESPN commentators referring to the “Bitcoin Bowl” for the next three years. In an effort to go mainstream and appeal to a younger demographic, companies dealing in bitcoin and other virtual currencies are adopting some unique marketing campaigns — including sponsorships of college football Bowl games and music festivals.Read More
Post Tagged with: "football"
With today’s Franklin American Mortgage Music City Bowl, the heart of the college football bowl season begins. Through next Monday, 16 bowl games will be played. Financial services companies, for their part, are well-represented sponsors. Of the 34 bowl games with name sponsors, six are sponsored by financial services companies. AndRead More