Post Tagged with: "Forrester"

American Express Adds Its Bot to the Party

American Express Adds Its Bot to the Party

by September 21, 2016 at 3:50 pm 0 comments

Earlier this month, American Express launched a bot on Facebook Messenger as an additional channel to interact with its customers. When Facebook Messenger launched five (!) years ago this month, it was not immediately clear why or what it might do — messages already existed within Facebook, everyone was texting madlyRead More