Giftly, the “next generation” gift card startup, has reportedly surmounted “technical limitations” to allow for a richer customer experience, “without merchant-sided encumbrances.” Giftly made the disclosure today in a vague note to investors. (Disclosure: Bank Innovation is an investor.) Specifically, Giftly wrote: This tech will allow us to apply theRead More
Post Tagged with: "GiftCards.com"
The acquisition of Giftly by GiftCards.com is not going to happen after all. Yesterday, Kelly Barnett, chief executive of Giftly, told investors that GiftCards would not buy Giftly, but rather make a $1.5 million investment in the company over the next two years. The investment will come to Giftly in monthly installments.Read More
Barely a month ago, Bank Innovation began investing in FinTech startups. Yesterday, our first investment, in Giftly, exited in a sale to GiftCards.com. We didn’t even have a chance to announce that we made the investment before CEO Tim Bentley and company sold out to GiftCards for an undisclosed price.Read More