Post Tagged with: "hashtag marketing"

Citibank Chooses a Well-Worn Hashtag for Its Latest Mobile App Marketing

Citibank Chooses a Well-Worn Hashtag for Its Latest Mobile App Marketing

by June 30, 2015 at 12:15 pm 0 comments

Which is better for marketing: an original hashtag or one that is well-used? Well, Citibank has chosen a hashtag — #wellplayed — that was already in circulation for its most recent, summer-infused marketing effort, which began this month to promote its mobile banking. Here’s the bank’s latest #wellplayed tweet: Summer’s heatingRead More